Snapchat is rolling out a new, unified monetization program that combines revenue opportunities for creators posting on both Stories and Spotlight. The shift aims to simplify Snapchat’s approach to creator payouts, providing a streamlined process for earning revenue from ads displayed in eligible Stories and Spotlight videos.

The new program, set to launch on February 1, 2025, will allow creators to earn income from ads in their content across both formats. Previously, Snapchat handled revenue for Stories and Spotlight separately, creating some confusion and inefficiency for creators. With the growing popularity of Spotlight, Snapchat aims to create a more cohesive monetization strategy that reflects the platform’s increasing focus on short-form video content.

Eligibility and Requirements for Snapchat Creators
In order to qualify for revenue under this new program, creators will need to meet several eligibility requirements, some of which are more stringent than previous standards. To qualify, creators must have at least 50,000 followers and need to consistently post at least 25 times per month to either Saved Stories or Spotlight. Additionally, they must have shared content on either Spotlight or Public Stories on at least 10 of the last 28 days.

Creators will also need to meet one of the following criteria in the previous 28 days:

12,000 hours of view time across their content.
10 million Snap views.
1 million Spotlight views.
These updated eligibility requirements reflect Snapchat's increased investment in long-form and highly engaging content. Previously, the threshold for earning revenue from Spotlight videos was much lower, requiring creators to have only 1,000 followers and 10,000 video views, with no minimum length for videos.

Spotlight’s Growing Popularity and Snapchat’s New Strategy
Snapchat noted that Spotlight viewership has increased by 25% year-over-year, and the platform sees this as an opportunity to better support creators with higher earnings potential. By incorporating longer Spotlight videos (over one minute), Snapchat aligns itself with other social platforms like TikTok, which has also emphasized the monetization of longer videos.

As part of the change, Snapchat is phasing out its Spotlight Rewards Program, which has been in place for several years. The program, which paid creators based on performance, will officially end on January 31, 2025. Creators who had been part of the Spotlight Rewards Program will now transition into the new unified monetization program.

Competition with Other Social Media Platforms
Snapchat’s move to streamline monetization for creators comes amid growing competition in the short-form video market, with platforms like TikTok and YouTube continuously refining their creator reward systems. In 2023, TikTok introduced monetization for longer videos, while YouTube began sharing ad revenue for its Shorts creators. Snapchat’s updated program reflects the platform’s efforts to better compete with these platforms by making it easier for creators to earn money from their content, while also encouraging the production of high-quality, long-form content.

In addition to these updates, Snapchat is also expected to enhance its creator support features and tools, making it more attractive for influencers and content creators who want to expand their presence on the platform. Someone who want to practice it can also Buy Verified Snapchat Accounts at Z2U, a professional and secure game trading platform with enough Cheap PVA Snapchat Accounts, where you can buy cheap accounts so as to improve the competitiveness of your team!

The Future of Snapchat's Creator Economy
With Snapchat aiming to simplify creator monetization and reward consistent, engaging content, the new program could be a game-changer for creators on the platform. By bringing Stories and Spotlight into one unified system, Snapchat offers more opportunities for creators to generate revenue from their content.